![]() Like the facilities, the products are designed to fit their user’s needs. It’s this philosophy that has made the Affinity apps such a success. “We want things to be born from creativity.” ![]() You don’t need to strap people to a chair, that won’t work,” says Neil. “If people are happy, productivity will come. Serif’s creative director, Neil Ladkin, explains that the building was designed to make people feel at ease: “I wanted to create something that feels a bit magical when you walk through the door.” They also encourage their staff to use the space how they feel best, whether that’s working at your desk or in the lounge or cafe. Most importantly though, I didn’t clock anyone in a suit. They are still debating on what this huge space will become some are championing a gym, whereas I would suggest a cinema. There’s a big warehouse on one side of the building, dating back to the time when they had to store physical copies of the software. Each area looks different: there are floating seats in the lounge, the walls of the cafe are covered in wood to make it look like a real pub, and there’s even an arcade – where Matt Priestley, the project manager, apparently spends most of his time. From the outside, there is nothing really remarkable about the facilities, it’s just another building in a bland industrial zone, from which the most attractive feature is a small coffee truck and some picnic tables alongside the road.īut walk through the doors and you’ve reached another world. Their office is situated in Nottingham South & Wilford Industrial Estate in West Bridgford. But this couldn’t be further from the truth.Įven though Serif has been going since 1987, not many are aware they’re locals – it was only when I casually noticed the “©2019 Serif, Nottingham, United Kingdom” at the footer of their newsletter that I realised myself. All of this sounds a bit like a Forbes article, so you’re probably imagining a corporate company full of boring people in suits and sleep-deprived employees. In Nottinghamshire, Serif was ranked #2 after Games Workshop. More recently, they were included in the 2019 Sunday Times Profit Track, and ranked at #11 in the Grant Thornton East Midlands 200, which lists companies showing the biggest year-on-year rise in profit. In 2018, Serif sales grew 18%, almost tripling their profits since 2015. The Affinity apps have now been downloaded over 2 million times.
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